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Product Marketing Lead (GTM Strategy)
Appz Makers (Pvt) Ltd•location_onSri Lanka (Remote)
work_historyFull-Timehome_workRemote
About the Role
Lead go-to-market strategy and digital campaigns for Appz Makers' SaaS products, driving positioning, brand awareness, and customer acquisition.
Responsibilities
- Lead go-to-market strategy for new and existing products
- Define product positioning and value propositions
- Execute digital marketing campaigns with performance focus
- Collaborate with product, sales, and data teams
- Optimize strategies using campaign analytics
- Drive brand awareness and customer acquisition
Requirements
- 5+ years in product marketing or GTM roles
- B2B marketing and SaaS ecosystem knowledge
- Demonstrated product launch and scaling success
- Digital campaigns and analytics expertise
- Clear communication of complex concepts
- Multilingual advantage (English, Tamil, Sinhala)
Skills
`Product Marketing` · `GTM Strategy` · `Digital Campaigns` · `B2B Marketing` · `SaaS` · `Analytics` · `Positioning` · `Brand Awareness`
How to apply
Or apply online: https://itpro.lk/job/13725/product-marketing-lead-gtm-strategy-5-years-experience-at-appz-makers-pvt-ltd/