Product Marketing Lead | GTM Strategy

About the Role

Lead go-to-market strategy for AI-driven SaaS products, develop positioning and value propositions and manage digital marketing campaigns at Appz Makers.

Responsibilities

• Lead go-to-market (GTM) strategy for new and existing products
• Develop positioning and value propositions
• Execute digital marketing campaigns
• Collaborate with product, sales, and data teams
• Optimize campaigns based on performance insights

Requirements

• 5+ years in product marketing or GTM roles
• B2B marketing and SaaS expertise
• Digital campaign management and analytics

Skills

`GTM Strategy` · `Product Marketing` · `B2B Marketing` · `SaaS` · `Digital Campaigns` · `Analytics` · `Product Positioning` · `Trilingual Communication`

What we offer

• Work on AI-driven solutions
• Fast-growing, innovation-focused team
• Strategic leadership opportunities
• Flexible remote environment

How to apply

Or apply online: https://itpro.lk/job/13725/