Digital Marketing Executive

About the Role

Plan and execute social media campaigns, manage influencer partnerships, and own paid acquisition across Meta, Google, TikTok, and LinkedIn for a leading Sri Lankan tech education brand.

Responsibilities

• Plan and execute social media campaigns across multiple platforms
• Manage social content calendars and community engagement
• Develop influencer awareness campaign concepts
• Source and evaluate influencers for brand alignment
• Own paid campaign optimisation across advertising platforms
• Build and manage marketing funnels with audience targeting
• Track performance metrics and generate insights

Requirements

• 3+ years marketing experience with social, influencer, and paid acquisition focus
• Proven end-to-end campaign execution record
• Strong creative judgment
• Proficiency with reporting and dashboards

Skills

`Social Media Campaign Management` · `Influencer Marketing` · `Meta Ads` · `Google Ads` · `TikTok Ads` · `LinkedIn Ads` · `GA4` · `GTM` · `Meta Pixel` · `Looker Studio` · `Content Calendar Management` · `A/B Testing`

How to apply

Or apply online: https://rooster.jobs/jobs/514866