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Assistant Manager - Brand
Keells Food Products PLC•location_onJaela, Sri Lanka
work_historyFull-Timehome_workOn-site
About the Role
Drive brand performance and profitability for an assigned FMCG portfolio, owning volume and market share targets.
Responsibilities
- Drive brand performance and profitability of assigned portfolio
- Develop brand strategy and execute integrated marketing campaigns
- Manage innovation pipelines from concept to launch
- Conduct competitive analysis and consumer research
- Oversee budget allocation and performance tracking
- Collaborate cross-functionally with Sales, Finance, Supply Chain and R&D
Requirements
- Bachelor's degree in Marketing or related field
- 4–6 years brand management experience, preferably in FMCG
- Proven end-to-end brand ownership and campaign delivery experience
- Proficiency with consumer insights, analytics and market research
Skills
`Brand Management` · `FMCG` · `Market Research` · `Consumer Insights` · `Campaign Management` · `Budget Management` · `New Product Development`
How to apply
Or apply online: https://careers.keells.com/KeellsFood/job/Jaela-Assistant-Brand-Manager/1362418766/