Assistant Brand Manager

About the Role

Drive brand performance and volume targets, manage innovation pipeline, execute integrated marketing campaigns, and analyse brand metrics for Keells Food Products in Jaela.

Responsibilities

• Drive brand performance and profitability with volume and market share ownership
• Develop and execute brand strategy and marketing plans
• Manage innovation pipeline and new product development
• Execute integrated marketing campaigns (ATL, BTL, digital)
• Analyse brand performance metrics and competitive landscape
• Manage agency partners and marketing budget
• Mentor junior team members

Requirements

• Bachelor's in Marketing or related field
• 4-6 years brand management experience preferably in FMCG
• End-to-end brand ownership and campaign delivery experience
• Consumer insights and market research proficiency
• Cross-functional stakeholder management skills

Skills

`Brand Management` · `FMCG Marketing` · `Campaign Management` · `Market Research` · `Consumer Insights` · `Product Development` · `Budget Management`

How to apply

Or apply online: https://careers.keells.com/talentcommunity/apply/1362418766/?locale=en_GB