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Marketing Manager – Brand & Digital Growth
Central Industries PLC•location_onNawala, Colombo, Sri Lanka
work_historyFull-Timehome_workOn-site
About the Role
Senior marketing manager role driving full-funnel digital growth across paid media, CRM, affiliates, and brand campaigns for a fast-growing fintech/digital platform under Central Industries PLC.
Responsibilities
- Drive full-funnel growth across paid media, CRM, affiliates, and brand campaigns
- Manage Meta and Google acquisition campaigns
- Lead brand positioning and creative direction with agency partners
- Optimize conversion, retention, and monthly active user metrics
- Collaborate with cross-functional teams
Requirements
- Minimum A/L education
- 7+ years digital/growth marketing experience
- Proven platform acquisition and user growth track record
- Fintech, e-commerce, mobile apps, or marketplace background preferred
Skills
`Digital Marketing` · `Performance Marketing` · `Growth Marketing` · `Meta Ads` · `Google Ads` · `GA4` · `CRM` · `Analytics` · `Brand Management` · `AI Marketing Tools` · `Budget Management` · `Agency Management`
What we offer
- Attractive remuneration and incentives
- Fast-growing platform opportunity
- High-performance team environment
- Career growth within leading business group
How to apply
Email your CV to **careers@wpsinplace.com** with the position title in the subject line.