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Solution Marketing Content Specialist – Manufacturing
IFS•location_onColombo, Sri Lanka
work_historyFull-Timehome_workOn-site
About the Role
Create and manage dynamic marketing content for IFS's Manufacturing sector, producing blogs, eBooks, whitepapers, and multimedia assets.
Responsibilities
- Create short and long-form content including blogs, eBooks, infographics, videos, and whitepapers
- Manage global content production using internal and agency resources
- Develop editorial calendars mapping all content initiatives
- Optimize content per SEO/AEO standards
- Analyze campaign effectiveness and prepare performance dashboards
- Support lead scoring through content tagging
- Monitor industry developments for audience engagement ideas
Requirements
- Marketing, Business, or related degree
- Prior experience as content marketing specialist in enterprise software
- Strong English writing and editing capabilities
- CMS proficiency (e.g., WordPress)
- SEO and web analytics knowledge
- Social media platform familiarity
- Ability to work aligned with UK hours
Skills
`Content Marketing` · `SEO` · `AEO` · `CMS` · `WordPress` · `Editorial Calendar Management` · `B2B Marketing` · `Lead Scoring`
How to apply
Or apply online: https://lk.linkedin.com/jobs/view/solution-marketing-content-specialist-manufacturing-at-ifs-4430188307