Solution Marketing Content Specialist – Manufacturing

About the Role

Create and manage dynamic marketing content for IFS's Manufacturing sector, producing blogs, eBooks, whitepapers, and multimedia assets.

Responsibilities

• Create short and long-form content including blogs, eBooks, infographics, videos, and whitepapers
• Manage global content production using internal and agency resources
• Develop editorial calendars mapping all content initiatives
• Optimize content per SEO/AEO standards
• Analyze campaign effectiveness and prepare performance dashboards
• Support lead scoring through content tagging
• Monitor industry developments for audience engagement ideas

Requirements

• Marketing, Business, or related degree
• Prior experience as content marketing specialist in enterprise software
• Strong English writing and editing capabilities
• CMS proficiency (e.g., WordPress)
• SEO and web analytics knowledge
• Social media platform familiarity
• Ability to work aligned with UK hours

Skills

`Content Marketing` · `SEO` · `AEO` · `CMS` · `WordPress` · `Editorial Calendar Management` · `B2B Marketing` · `Lead Scoring`

How to apply

Or apply online: https://lk.linkedin.com/jobs/view/solution-marketing-content-specialist-manufacturing-at-ifs-4430188307