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National Sales and Marketing Manager - Fertilizer Business at Hayleys Agro Fertilizer | Vertex Jobs

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National Sales and Marketing Manager - Fertilizer Business

Hayleys Agro Fertilizer•location_onColombo, Sri Lanka

work_historyFull-Timehome_workOn-site

About the Role

Senior national-level role leading all fertilizer sales and marketing operations across Sri Lanka, managing dealer networks, regional sales teams, and farmer education programmes for a major agribusiness under the Hayleys Group.

Responsibilities

Create and execute national sales and marketing strategies for fertilizer products
Drive revenue growth, volume expansion, and market share gains
Manage relationships with distributors, dealers, retailers, plantation companies, and institutional buyers
Lead regional sales planning, territory management, and seasonal execution
Conduct market research on crop demand trends and competitor activity
Plan marketing campaigns, farmer education programmes, and field demonstrations
Lead, mentor, and develop the national sales and marketing team
Monitor sales performance, margins, collection efficiency, and dealer performance

Requirements

Bachelor's degree in Agriculture, Agribusiness, Marketing, or related field
Minimum 8-10 years progressive sales/marketing experience in fertilizer, agro-inputs, or related sectors
Proven experience managing national or regional sales teams
Strong knowledge of Sri Lanka's agriculture sector and seasonal demand patterns
Demonstrated ability managing large dealer networks and field sales operations
Excellent communication, negotiation, and relationship management skills
Proficiency with CRM systems, Microsoft Office, and digital marketing platforms
Willingness to travel extensively across Sri Lanka

Skills

`National sales strategy` · `Agricultural marketing` · `Fertilizer products` · `Dealer network management` · `Team leadership` · `CRM systems` · `Market research` · `Crop demand analysis` · `Digital marketing`

How to apply

Or apply online: https://lk.linkedin.com/jobs/view/fertilizer-sales-and-marketing-manager-at-hayleys-agro-fertilizer-4435035302

About the Company

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Hayleys Agro Fertilizer

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A leading Sri Lankan agribusiness company and subsidiary of Hayleys PLC, specialising in advanced fertilizer and plant nutrition solutions for key crop sectors including tea, coconut, rubber, paddy, vegetables, and spices.

Industry: Agriculture

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