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Marketing Manager – Brand & Digital Growth
WPS Inplace (Pvt) Ltd•location_onColombo 3, Sri Lanka
work_historyFull-Timehome_workOn-site
About the Role
Own and manage full-funnel digital marketing growth strategy for a fast-expanding fintech platform, leading paid media, CRM, and brand positioning to drive Monthly Active User growth.
Responsibilities
- Manage full-funnel growth across paid media, CRM, and partnerships
- Optimize Meta and Google campaigns for performance
- Direct brand positioning and creative strategy
- Use data insights to improve conversion metrics
- Own the complete user lifecycle from acquisition through Monthly Active User growth
Requirements
- Minimum 7 years of experience in digital, performance, or growth marketing
- Proficiency with Meta Ads, Google Ads, GA4, and CRM analytics
- Background in fintech, e-commerce, or digital platforms preferred
Skills
`Meta Ads` · `Google Ads` · `GA4` · `CRM analytics` · `SEO/SEM` · `brand strategy` · `performance marketing` · `growth marketing` · `digital analytics`
What we offer
- Attractive remuneration package and incentives above market standards
- Opportunity to lead growth strategy at a fast-expanding platform backed by a major business group
How to apply
Email your CV to **careers@wpsinplace.com** with the position title in the subject line.
Or apply online: https://ikman.lk/en/ad/marketing-manager-colombo-436