Marketing Manager – Brand & Digital Growth

About the Role

Own and manage full-funnel digital marketing growth strategy for a fast-expanding fintech platform, leading paid media, CRM, and brand positioning to drive Monthly Active User growth.

Responsibilities

• Manage full-funnel growth across paid media, CRM, and partnerships
• Optimize Meta and Google campaigns for performance
• Direct brand positioning and creative strategy
• Use data insights to improve conversion metrics
• Own the complete user lifecycle from acquisition through Monthly Active User growth

Requirements

• Minimum 7 years of experience in digital, performance, or growth marketing
• Proficiency with Meta Ads, Google Ads, GA4, and CRM analytics
• Background in fintech, e-commerce, or digital platforms preferred

Skills

`Meta Ads` · `Google Ads` · `GA4` · `CRM analytics` · `SEO/SEM` · `brand strategy` · `performance marketing` · `growth marketing` · `digital analytics`

What we offer

• Attractive remuneration package and incentives above market standards
• Opportunity to lead growth strategy at a fast-expanding platform backed by a major business group

How to apply

Email your CV to **careers@wpsinplace.com** with the position title in the subject line.

Or apply online: https://ikman.lk/en/ad/marketing-manager-colombo-436