Brand Manager – Asset Products

About the Role

Develop and execute brand marketing strategies for JFS Holdings' loans and leasing portfolio, managing integrated campaigns across digital and traditional channels and supporting new product launches.

Responsibilities

• Develop and execute brand marketing strategies for asset products including loans and leasing
• Plan integrated marketing campaigns across digital and traditional channels
• Maintain consistent brand messaging with internal stakeholders
• Manage media relations and PR activities
• Analyze market trends and campaign performance
• Support product launches and customer engagement initiatives
• Align marketing strategies with sales team objectives

Requirements

• Degree in Marketing, Business Administration, Communications, or related field
• 3-5 years of brand management or marketing experience
• Banking or financial services background preferred
• Knowledge of asset products (loans and leasing) advantageous
• Strong communication, analytical, and stakeholder management skills
• Campaign management and digital marketing experience

Skills

`Brand management` · `Integrated marketing campaigns` · `Digital marketing` · `Media and PR management` · `Market trend analysis` · `Stakeholder management` · `Campaign performance analysis`

How to apply

Email your CV to **hr@jobfactory.lk** with the position title in the subject line.

Or apply online: https://lk.linkedin.com/jobs/view/brand-manager-asset-products-at-jfs-holdings-limited-4436075699