Channel Marketing Executive

About the Role

Trade and channel marketing role developing integrated promotional activities across Sri Lankan beverage trade channels including SMMT, HORECA, and modern trade.

Responsibilities

• Execute channel marketing activities to boost brand visibility and sales growth
• Plan and implement trade promotions, consumer activations, and seasonal campaigns
• Coordinate with sales teams and distributors for campaign execution
• Monitor competitor activities and market trends
• Deploy point-of-sale materials aligned with brand guidelines
• Evaluate campaign performance and ROI
• Support new product launches through merchandising and activation

Requirements

• Degree in Sales, Marketing, or Management
• FMCG trade marketing experience
• Knowledge of Sri Lankan trade channels (general, modern, SMMT, HORECA)
• Expertise in channel management, sales management, and merchandising
• Business analysis and data interpretation skills

Skills

`Channel marketing` · `Trade promotions` · `FMCG trade` · `MS Excel` · `PowerPoint` · `Consumer activations` · `Merchandising` · `POS deployment`

How to apply

Or apply online: https://careers.keells.com/ElephantHouse/job/Colombo-Channel-Marketing-Executive-%28JC-5434%29/1361145566/