Brand Manager – Confectionery

About the Role

Greenfield brand management role initiating and driving the Elephant House confectionery portfolio through market feasibility, product launches, and marketing strategy execution.

Responsibilities

• Collaborate with stakeholders on new confectionery project initialisation
• Conduct market feasibility assessments for new product categories
• Execute project delivery from concept to launch
• Develop and launch marketing strategies aligned with brand objectives
• Manage brand launches and market initiatives

Requirements

• Bachelor's degree in Marketing or professional qualification (CIM)
• MBA preferred with focus on Project or Marketing Management
• 3–5 years of experience in Brand Management within FMCG or related industry
• Experience with greenfield projects
• Cross-functional project management experience

Skills

`Brand management` · `FMCG marketing` · `Greenfield project management` · `Market feasibility analysis` · `Cross-functional collaboration` · `CIM qualification`

How to apply

Or apply online: https://careers.keells.com/ElephantHouse/job/Colombo-Brand-Manager-Confectionery/1359056266/