Performance Marketing Specialist

About the Role

Develop and execute paid media strategy across Google, Meta, and other channels, monitoring ROAS, conversions, and generating performance reports for a US restaurant tech startup.

Responsibilities

• Develop and execute paid media strategy with hands-on setup and optimization
• Monitor campaign performance and deliver actionable insights
• Ideate new growth strategies
• Generate weekly and monthly performance reports
• Maintain data accuracy

Requirements

• 2+ years of hands-on paid media campaign management
• Experience with Google and Meta ad platforms
• Strong analytical capabilities and digital campaign measurement proficiency
• Ability to identify performance KPIs (ROAS, conversions, revenue)

Skills

`Google Ads` · `Meta Ads` · `Paid media` · `ROAS optimization` · `Analytics` · `Campaign management` · `Performance reporting`

How to apply

Email your CV to **careers+pms@applova.io** with the position title in the subject line.

Or apply online: https://lk.linkedin.com/jobs/view/performance-marketing-specialist-at-applova-inc-4442015296