Brand Marketing Manager

About the Role

Own the full-funnel growth strategy across paid media, CRM, affiliates, and brand campaigns — including Meta and Google ad optimizations — and drive the user journey from acquisition to retention.

Responsibilities

• Manage full-funnel growth across paid media, CRM, affiliates, and brand partnerships
• Optimize Meta and Google ad campaigns for performance and ROI
• Drive brand positioning and digital growth strategy
• Own the user journey from acquisition through retention
• Manage external agencies and marketing spend

Requirements

• Minimum 7 years in digital, performance, or growth marketing
• Experience in fintech, e-commerce, mobile apps, or marketplace platforms
• Strong proficiency with Meta Ads, Google Ads, GA4, and CRM tools

Skills

`Meta Ads` · `Google Ads` · `GA4` · `CRM platforms` · `AI marketing tools` · `Budget management` · `Agency management` · `Attribution analytics` · `Brand positioning`

What we offer

• Above-market remuneration and incentives

How to apply

Email your CV to **careers@wpsinplace.com** with the position title in the subject line.

Or apply online: https://ikman.lk/en/ad/brand-marketing-manager-colombo