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Product Marketing Lead – GTM Strategy
Appz Makers Pvt Ltd•location_onColombo, Sri Lanka
work_historyFull-Timehome_workHybrid
About the Role
Lead go-to-market strategy for data-driven digital products, defining positioning and executing high-performing digital marketing campaigns.
Responsibilities
- Lead GTM strategy for new and existing products
- Define product positioning, messaging, and value propositions
- Plan and execute high-performing digital marketing campaigns
- Collaborate with product, sales, and data teams
- Analyze campaign performance and optimize based on data
- Drive brand awareness and customer acquisition
Requirements
- 5+ years in product marketing or GTM roles
- B2B marketing, SaaS, or tech ecosystem expertise
- Proven product launch and scaling success
- Digital campaigns, funnels, and analytics proficiency
- Ability to translate complex concepts into clear messaging
- Trilingual advantage (English, Tamil, Sinhala)
Skills
`GTM Strategy` · `Product Marketing` · `Digital Marketing` · `B2B Marketing` · `SaaS Marketing` · `Analytics` · `Campaign Management` · `Brand Positioning`
How to apply
Or apply online: https://itpro.lk/job/13725/product-marketing-lead-gtm-strategy-5-years-experience-at-appz-makers-pvt-ltd/