Product Marketing Lead – GTM Strategy

About the Role

Lead go-to-market strategy for data-driven digital products, defining positioning and executing high-performing digital marketing campaigns.

Responsibilities

• Lead GTM strategy for new and existing products
• Define product positioning, messaging, and value propositions
• Plan and execute high-performing digital marketing campaigns
• Collaborate with product, sales, and data teams
• Analyze campaign performance and optimize based on data
• Drive brand awareness and customer acquisition

Requirements

• 5+ years in product marketing or GTM roles
• B2B marketing, SaaS, or tech ecosystem expertise
• Proven product launch and scaling success
• Digital campaigns, funnels, and analytics proficiency
• Ability to translate complex concepts into clear messaging
• Trilingual advantage (English, Tamil, Sinhala)

Skills

`GTM Strategy` · `Product Marketing` · `Digital Marketing` · `B2B Marketing` · `SaaS Marketing` · `Analytics` · `Campaign Management` · `Brand Positioning`

How to apply

Or apply online: https://itpro.lk/job/13725/product-marketing-lead-gtm-strategy-5-years-experience-at-appz-makers-pvt-ltd/