A
Product Marketing Lead - GTM Strategy
Appz Makers Pvt Ltd•location_onRemote, Sri Lanka (Remote)
work_historyFull-Timehome_workRemote
About the Role
Lead go-to-market strategy, product positioning, and digital campaign execution for SaaS and tech products at Appz Makers in a remote role.
Responsibilities
- Lead go-to-market strategy for new and existing products
- Define positioning and value messaging for products
- Plan and execute digital marketing campaigns
- Coordinate with product, sales, and data teams
- Measure campaign effectiveness and refine tactics
- Drive brand awareness and customer acquisition strategies
Requirements
- 5+ years in product marketing or GTM roles
- Strong understanding of B2B marketing, SaaS, or tech ecosystems
- Demonstrated track record launching and scaling products
- Digital campaigns, funnel optimization, and analytics expertise
- Multilingual advantage: English, Tamil, and Sinhala
Skills
`Product marketing` · `GTM strategy` · `Digital campaigns` · `Analytics` · `B2B marketing` · `SaaS` · `Funnel optimization` · `Product positioning`
What we offer
- Cutting-edge projects
- Innovation-focused team
- Strategic leadership opportunities
- Flexible remote arrangement
How to apply
Or apply online: https://itpro.lk/job/13725/product-marketing-lead-gtm-strategy-5-years-experience-at-appz-makers-pvt-ltd/