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Product Marketing Lead - GTM Strategy at Appz Makers Pvt Ltd | Vertex Jobs

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Product Marketing Lead - GTM Strategy

Appz Makers Pvt Ltd•location_onRemote, Sri Lanka (Remote)

work_historyFull-Timehome_workRemote

About the Role

Lead go-to-market strategy, product positioning, and digital campaign execution for SaaS and tech products at Appz Makers in a remote role.

About the Company

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Appz Makers Pvt Ltd

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Appz Makers specialises in data analytics and business intelligence solutions, helping organisations transform complex data into actionable insights.

Industry: Data Analytics & Business Intelligence

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Responsibilities

Lead go-to-market strategy for new and existing products
Define positioning and value messaging for products
Plan and execute digital marketing campaigns
Coordinate with product, sales, and data teams
Measure campaign effectiveness and refine tactics
Drive brand awareness and customer acquisition strategies

Requirements

5+ years in product marketing or GTM roles
Strong understanding of B2B marketing, SaaS, or tech ecosystems
Demonstrated track record launching and scaling products
Digital campaigns, funnel optimization, and analytics expertise
Multilingual advantage: English, Tamil, and Sinhala

Skills

`Product marketing` · `GTM strategy` · `Digital campaigns` · `Analytics` · `B2B marketing` · `SaaS` · `Funnel optimization` · `Product positioning`

What we offer

Cutting-edge projects
Innovation-focused team
Strategic leadership opportunities
Flexible remote arrangement

How to apply

Or apply online: https://itpro.lk/job/13725/product-marketing-lead-gtm-strategy-5-years-experience-at-appz-makers-pvt-ltd/

Full-Time

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