Head of Marketing

About the Role

Own end-to-end growth for a fast-growing EdTech bootcamp, running a data-driven marketing engine across SEO, paid ads, and content, and building the marketing team from the ground up.

Responsibilities

• Oversee all marketing channels including SEO, paid advertising, and content strategy
• Establish tracking systems and performance dashboards
• Conduct weekly experiments and optimize based on results
• Lead cross-functional collaboration with sales and product teams
• Build and manage the marketing team

Requirements

• Multi-channel marketing expertise (SEO, paid ads, analytics, content)
• Data analysis and attribution modeling skills
• Automation capabilities (coding or no-code tools)
• AI tools proficiency
• Team leadership experience
• EdTech or bootcamp sector background preferred

Skills

`SEO` · `Paid Advertising` · `Content Strategy` · `Analytics` · `Attribution Modeling` · `Marketing Automation` · `AI Tools` · `Team Leadership` · `Budget Management`

How to apply

Or apply online: https://rooster.jobs/jobs/516926