Senior Manager - Product Marketing and Brand

About the Role

Drive product awareness, adoption, and brand consistency by developing go-to-market strategies, creating compelling product positioning, and leading creative functions across Axonect's platform portfolio.

Responsibilities

• Formulate and implement product marketing strategies for platforms and growth initiatives
• Lead go-to-market planning for launches, feature releases, and campaigns
• Create product positioning, messaging, and value propositions for target segments
• Develop technical collateral including solution briefs, pitch decks, and case studies
• Build sales enablement materials and thought leadership content
• Lead creative teams to ensure brand consistency across touchpoints

Requirements

• 8-10 years in product marketing, brand marketing, or integrated marketing
• 3-5 years in leadership/people management roles
• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• Knowledge of product positioning, messaging frameworks, and value proposition development

Skills

`Product Marketing` · `Brand Management` · `Go-to-Market Strategy` · `Content Development` · `Sales Enablement` · `B2B Marketing` · `Campaign Planning` · `Analytics` · `Leadership`

How to apply

Or apply online: https://lk.linkedin.com/jobs/view/senior-manager-product-marketing-and-brand-at-axonect-4420415540